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Under Armour has built their brand on being the go to label for athletes and their teams. Under Armour has traditionally advertised themselves using a tougher sport exterior; the goal of this series was to blend the brands major league brand recognition with everyday athletes. Using urban scenery and authentic athletic imagery, this spread came to life and shows the true colors of the Under Armour brand.
This variety of women’s and home brands was brought to life and inspired by a world artisan customer. Our clientele is looking for unique pieces that are feminine and soft in detail. With cool tones and a boho chic feel, this collection makes these discounted items shine.
Matcha Kari’s brand seeks to source and provide the world’s best matcha tea, build lifetime relationships, share matcha culture, give back more than they take, and better the lives of their customers and community. This set of images was directed to be a bounty of the uses of matcha and show how lively and colorful this product can be.
This beauty line draws a customer looking for clean and simple products. Focusing on fundamental and natural brand ingredients and fueled by the strong messaging for products like “Hope in a Jar”, this project aimed to give a fresh summer feel to supplement existing brand imagery.
Owned by its legendary founder, Ralph Lauren is an iconic American fashion brand built on an essential lifestyle promise. The Ralph Lauren brand has always been synonymous with high-quality American apparel. This look book style spread is a great representation of the classic Ralph Lauren brand. With delicate graphic treatments and bold patterned garments, this imagery creates an approachable feel to any customer.
This spread was prepared for a quarterly discount sale from e-commerce retailer Zulily.com. This concept was a re-branding of the traditional Blowout seasonal sales on Zulily bringing a fresh and behind the scenes feel to this warehouse sale.
U.S.POLO ASSN has built their brand on the tradition of the sport of polo in America. The goal of these spreads was to attract a large commercial and discounted stage, while still appealing to its loyal customers USPA. This grouping of classic children’s imagery was for both summer and fall seasons.
Under Amour for Winter 2018 was all about finding the athlete within.
Household brand name Toms has always sought out to show authenticity in both their company values and branding. This summer series looked to evoke California family vacation vibes.
The LEGO brand is all about sparking the imagination of young minds. Many of their previous campaigns feature graphic images of LEGOs; the goal of this series was to reimagine the playful spirit of physical play. By putting these tiny toys on display with creativity, this campaign is sure to make you give a double take.
Its all in the name! Life is Good represents a lifestyle and this multi-platform campaign used bright and colorful imagery to captivate the brands positive customer.